Formerly known as Habitio Lettings, Coldfire was asked to re-brand and rename the business with a brief to reflect a modern slant on themes of comfort and tradition. 'Arch' as a brand name conveyed simplicity and was a subtle nod to a classic indispensable element of a building. Dark blue, ivory and copper communicated reliability and contrast, whilst using a traditional wallpaper pattern for the company stationary added imagination and tradition.
Southern based American style dinner Yummy asked Coldfire to create a new series of App layouts to bring their menu to the customer in an easy to navigate format. We wanted a mixed palette of 1950's style pastel colours to draw the eye and contrast clearly presented information. We used lush imagery to convey taste and detail and clean stylish iconography to convey a varied and diverse menu.